TRANSFORMING MARKETING THROUGH CGI: TAKING YOUR CAMPAIGN TO A NEW LEVEL WITH 3D

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For many companies today, it is a real challenge to stand out in the overcrowded marketing landscape. As visual elements are becoming increasingly important in campaigns, differentiation is becoming all the more difficult. But there is a fascinating way to connect reality with 3D CGI and make your marketing campaign really stand out.

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WHAT IS CGI?

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To use CGI for marketing purposes, it's first important to understand what CGI is. CGI, short for Computer Generated Imagery, is the technique that uses computer graphics to create virtual digital representations of objects. These representations are produced in the form of digital 3D models and, historically speaking, can be reproduced as still images or animated videos using computer software.

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THE PRIME EXAMPLE OF CGI IN MARKETING CAMPAIGNS

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An outstanding example of the use of CGI and 3D animation in a marketing campaign is the out-of-home campaign by makeup brand Maybelline.

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Maybelline uses both traditional and digital media to promote its products. Her latest mascara advertising campaign in London is particularly noteworthy. The ad, which was seen on buildings and buses in London, looked deceptively real but was created using CGI.

This unconventional campaign sparked people's curiosity and enthusiasm. The accompanying video spread on social media and was hailed as an outstanding advertisement, which benefited Maybelline's worldwide success.

Maybelline not only had a positive influence on their image and product sales, but also contributed to out-of-home advertising becoming more important again. Your creative 3D strategy serves as inspiration for other brands.

Not only Maybelline can create such an impressive campaign, but you also have the opportunity!

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PURPOSE AND BENEFITS OF CGI

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CGI allows you to create realistic virtual worlds and 3D objects in digital form. These can represent both non-existent things and real objects that are difficult to photograph or film. CGI is used in films, animated films and videos, and has spread to TV, advertising, and the entertainment industry. But it also plays an important role in other industries such as advertising, corporate development and 3D design.

By the way, CGI offers numerous benefits. It saves costs because complex photo or film production can be avoided. Production in CGI is efficient and flexible as it is independent of physical limitations. CGI enables multi-level engagement because a variety of views can be generated from a 3D model to involve viewers more closely. In addition, CGI can be used on various platforms, including images, 3D animations, interactive 3D applications, VR, and AR. It offers unlimited options for creating and customizing content quickly and easily, making it extremely valuable in various industries.

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CONCLUSION

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In recent years, CGI has seen a remarkable rise and has become one of the fastest growing media formats. Its outstanding features — agility, precision and realism — make it possible to realize previously unimaginable ideas. At the same time, CGI opens up innovative platforms such as 3D printing, augmented reality and virtual reality for presentation.

With a new generation of creative people making intensive use of digital media, it is justified to assume that more and more of what we consume in print and broadcast media, as well as the everyday objects we use, will be shaped by this ever-advancing digital 3D art and virtual technology.

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sources:

Illustrationagent.com

ReboundAds.id

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