Sustainable marketing in mechanical engineering instead of PowerPoint

In today's digital world, it is more important than ever to present products in an innovative and appealing way. An emerging method that has proven particularly effective in the industrial sector is the integration of interactive 3D animations on websites. With their own CAD models, companies can present complex machines and products in a compelling way. In this article, you will learn how to use this method to impressively present your industrial products as a 3D model on your website.

The importance of 3D web visualizations for industrial products

In an era where visual stimuli attract attention, 3D visualizations are an invaluable tool for marketing industrial products. The current ability to present complex machines and products in an interactive 3D illustration without a 3D animation agency opens up a new dimension of product presentation. Interested parties can look at the products from different angles, examine parts more closely and thus develop a deeper understanding of how they work.

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Step-by-step guide to creating 3D web visualizations from CAD models

Step 1: Model selection and preparation

‍Select and prepare a relevant CAD model. Make sure that the model is error-free, simple and does not consist of millions of vertices. The larger the 3D model, the more the performance on the website suffers later on. Remove unnecessary items. This ensures that the interaction with the 3D animated model can take place smoothly for later.

Step 2: Select the platform or software

‍Decide whether you want to use specialized 3D visualization software (Sketchfab, Spline, Unity Forma) or whether your website already offers an integrated solution for 3D illustrations.

Step 3: Conversion and Customization

‍Convert the CAD model to an appropriate format for the visualization platform. Adjust lighting, materials, and texturing to achieve a realistic representation of the 3D animated product.

Step 4: Optimize for performance

‍Make sure that 3D visualization works smoothly on various devices and browsers. Optimize file size to minimize load time.

conclusion

The integration of 3D web visualizations on corporate websites is an impressive opportunity to present complex industrial products. With their own CAD models, companies can offer an immersive experience that immerses interested parties in the world of their products. Use this technology to present your product range in an innovative and appealing way and to demonstrate your industry expertise. The future of product marketing is 3D animated product representations — bring them to life on your website in an impressive way.

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Try the marketing demo from Unity off: https://timi.unity.com/