What can industrial companies do to drive their content marketing forward?

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Companies in the industrial sector, particularly in mechanical engineering and automation, are often faced with the challenge of regularly posting attractive and understandable content. In addition, in many companies, the whole thing must not take up too much time.

So how do you present complex machines, robots or services week after week on platforms like LinkedIn without content marketing production stalling due to a lack of creativity?

The solution is to use internal CAD models and convert them into 3D animated reels and other informative content. Many companies have extensive CAD models of their products, but have not yet effectively used them for marketing.

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Why are 3D animated reels important on LinkedIn?

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LinkedIn has already established itself as the preferred platform for B2B communication. If LinkedIn is used professionally for content marketing and sales, the platform can become a real magnet for new customers and applicants. Short 3D animated videos (reels), which are 10 - 15 seconds long, attract attention and at the same time make it possible to convey technical information in an understandable way. This is of crucial importance for clearly presenting complex machines and products in industry.

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Step-by-step guide to creating 3D animated reels from CAD models

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Step 1: Model selection and preparation

‍Select a relevant CAD model from your product range. Depending on the animation software (we recommend Blender), you must select the correct export format (e.g. FBX, OBJ, .STP, .STL, etc.). Remove unnecessary elements to ensure a smooth animated video.

Step 2: Storyboard and concept development (optional)

‍Develop a message for your 3D animation Determine which aspects of the product or machine you want to highlight. Create a storyboard to plan how the animation will flow. This step can also be skipped for simple videos.

Step 3: Create and render 3D animation

‍Use professional 3D animation software, such as Blender (available free of charge), to have your animation created. Emphasize the functionality and features of the product. Make sure that the animation is appealing and smooth.

Step 4: Add voiceovers (optional) or text overlays

‍If necessary, supplement the 3D animated reel with a voiceover or text overlays to convey important information. Explain how the product works, its benefits, and how it can be used in industry.

Step 5: Music and Effects

‍Add appropriate background music and effects to liven up the animated video. Make sure that the audio elements match the mood and message of the animation.

Step 6: Export and share

‍Export the 3D animation in a suitable format, upload it to LinkedIn and write a meaningful description. Use relevant hashtags and share the post in relevant LinkedIn groups for greater reach.

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Resume

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Unlike animation studios, many industrial companies have not yet effectively used CAD models for marketing purposes. But if you have experience or support in creating 3D animations, the dusty CAD models can become a real game changer when it comes to content marketing.

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